Got this too.  It's phishing - don't fall for it.  Wonder how they got my number?

WHOIS registry for LLHF.NET:

Domain Name ..................... llhf.net
Name Server ..................... ns5.myhostadmin.net
ns6.myhostadmin.net
Registrant Name ................. jun wang
Registrant Organization ......... wang jun
Registrant Address .............. shang hai shi xu hui qu
Registrant City ................. shang hai
Registrant Province/State ....... SH
Registrant Postal Code .......... 200087
Registrant Country Code ......... cn
Registrant Phone Number ......... 02178861511
Registrant Fax .................. 02178861511
Registrant Email ................ yaobing349@hotmail.com
Technical Organization .......... jun wang
Technical Address ............... shang hai shi xu hui qu
Technical City .................. shang hai
Technical Province/State ........ SH
Technical Postal Code ........... 200087
Technical Country Code .......... cn
Technical Phone Number .......... 02178861511
Technical Fax ................... 02178861511
Technical Email ................. yaobing349@hotmail.com
Administrative Organization ..... jun wang
Administrative Address .......... shang hai shi xu hui qu
Administrative City ............. shang hai
Administrative Province/State ... SH
Administrative Postal Code ...... 200087
Administrative Country Code ..... cn
Administrative Phone Number ..... 02178861511
Administrative Fax .............. 02178861511
Administrative Email ............ yaobing349@hotmail.com
Billing Organization ............ jun wang
Billing Address ................. shang hai shi xu hui qu
Billing City .................... shang hai
Billing Province/State .......... SH
Billing Postal Code ............. 200087
Billing Country Code ............ cn
Billing Phone Number ............ 02178861511
Billing Fax ..................... 02178861511
Billing Email ................... yaobing349@hotmail.com
Expiration Date ................. 2013-07-12 09:03:13

Registrar: CHENGDU WEST DIMENSION DIGITAL TECHNOLOGY CO., LTD.
Whois Server: whois.west263.com
Creation Date: 11-JUL-2012
Updated Date: 11-JUL-2012
Expiration Date: 11-JUL-2013

Nameserver: NS5.MYHOSTADMIN.NET
Nameserver: NS6.MYHOSTADMIN.NET

Registry Status: ok

I just received a message about winning something from Apple.  Today, Sunday Aug. 12/12,  I'm in Toronto.  The message was sent to my cell phone.

Another winner! It is fraudulent - note that the website you are directed to is actually LLHF.NET - visit at your own risk.

I got the same prize message

I Also just received that text.  trying to find details

A congratulations text message about how I won some Apple product.