The company is Vacation Store

The first time this number calls it will be for a 5min survey regarding vacation habits. You will be told that you may win a vacation for participating.
A follow up call will be an invitation to a complimentary dinner, where you are guarantied to win one of 5 vacation packages.  They will supply you with an address (216 Chrislea road, Woodbridge Ontario) where the function will be held. They supply a toll-free number that you can contact them on.
I did a quick search on the web to find out that its basically a slight twist on the old timeshare sales pitch.

I will quote some info i found:

"I went there with my wife, it was an eye opener for me, these guys have
no business cards, no documentation to show, no Hotel catalogues, no
letterheads with their logo, no web site, and it will be very difficult
to find anything in the web related to them or anyone they represent,
they did not give us any binder with information about themselves."
"All they have is, at 216 Chrislea Rd, 2nd Floor, Woodbridge, Ontario. A
room with several tables, every couple will sit down in their own table
with one representative of the company at the same time for 1h 30 min.
They will offer a very simplistic buffet, although they make it sound
as something extraordinary, the Rep will be eating as well with you at
the same table, but because time is money, he will talk over your lunch
plate while the saliva is coming out of his mouth and inevitably
spreading some of his food from his mouth to all over the table"
"After this fiasco, every couple move to an office with their rep. for a
more business meeting, at this point they will start explaining the
scheme, which it is not a timeshare company, but a bit different, you
buy points:

An annual fee of $98.00

98,000 points for $30,000
75,000 points for $24,000
49,000 points for $17,800
25,000 points for $13,000

You use the points like this:

1 week in a 1 bedroom hotel, you need 500 points and $500.00
1 week in a 2 bedrooms hotel, you need 1000 points and $600.00
1 week in a 3 bedrooms hotel, you need 1500 points and $700.00

Or

2 week in a 1 bedroom hotel, you need 1000 points plus $1,000.00
2 week in a 2 bedrooms hotel, you need 2000 points and $1,200.00
2 week in a 3 bedrooms hotel, you need 3000 points and $1,400.00

And so on?.!

You can use this configuration for as long as you would like until you
run out of points.
Air fare, Food, Taxes, etc. are not included and you will have to
provide that by yourself."

If this sounds like something you are interested in then feel free to go. :)
Oh, and lets not forget about your free vacation gift:
"? 8 Sun filled Florida days and 7 Magical nights for 2 Adults & 3 kids
in Orlando (Hotel/Motel only)

They gave us a photocopy of a paper, which we read later on in the
car."
"The main portion of the photocopy was the rules:
? The hotel could be a Motel ? You need to pay $10 per night surcharge ? You need to pay the Hotel/Motel taxes ? You need to pay the Administration fees ? You need to pay the service charges ? You need to pay for Roll away beds ? You need to pay for the Items of personal use (Toilet paper, soap,
etc..) ? You need to pay for the meals ? You need to pay Florida Room/Country taxes"