trustlink.org is also owned by the FORMER BBB based in Colton, California.  They are NOT, NOT, NOT the BBB.  Do NOT NOT NOT fall for the b.s of this new group called Business Consumer Alliance (www.businessconsumeralliance.org)

Total scam.
businessconsumeralliance.org is a TOTAL SCAM

In March 2013, the main Better Business Bureau shut down the metropolitan Los Angeles BBB chapter, known as "BBB of the Southland", based in Colton, California.  There is a lot of history of "pay to play" and extortionary efforts by that bunch.  My company was at one time a member of BBB of the Southland.   When our renewal would come up and payment deadline passed, our rating would drop from A+ to A- overnight.  When we renewed, our rating would magically go back up to A+.  This was commonly known.  If you were NOT a BBB member, a single complaint would ding you with a C, D, or even an F rating.

Today, we received a call from "businessconsumeralliance.org" telemarketer.  She CLEARLY said her organization was the successor company to BBB of the Southland.  THIS IS A CLEAR LIE.  She kept pushing for an immediate "monthly payment" that was pretty close to the monthly payment we used to make to the BBB.  She also lied when she said we had (xx) number of phone calls and website inquiries.

BEWARE!!!!

We keep getting these calls too. Also said they were from the BBB & wanted us to sign up for Trust Link. When my husband declined, she HUNG UP ON HIM. That's Better Business for ya, eh?

They said they were the BBB.(beter business ....b.s.)??
yet NO NAME in the caller i.d.  Hmmm.